Tanto rosso primitivo

Tanto Rosso

Overview

Tanto Rosso is a wine making brand from Puglia region of South Italy. They only produce Primitivo. It was brought to Italy’s Puglia region in the 18th century, where a priest named Don Francesco Filippo Indellicati first noted its early ripening characteristics.

Primitivo is appreciated as a single-varietal wine known for its rich aromas of red fruits, spices, and robust structure.

Tanto Rosso translates as: A lot of Red.

Objectives

The client wanted an unconventional approach, so that wine’s visual communication spoke clarity, minimalism and sophistication. One wine – one brand.

Primitivo is bold and complex tasting wine, so the brand should be light and approachable.
Let the opposites attract.

Services

Branding
Identity
Key Visuals

Industries

Alcohol
Vinification

Vibe / Style

Minimalism

Date

2025

Solution

An elegant look with mild sandy colour accents on dark bottles. Simplicity in the visuals alongside complexity in the taste to compliment one another. An individualistic vibe.

Symbolism

Typographic logo is composed of wide and condensed typefaces to demonstrate how the opposites can form visual symbiosis.

The Voice

Sophisticated
Minimalistic design speaks confidence and maturity. Premium presentation with affordable pricing speaks values of importance to the customer.

Authentic
Individual character resonates with customers, creating space for a potential personal attachment on a subconscious level.